Effective Date: May 20, 2026
Last Updated: May 20, 2026
Snow Bengal Inc. ("Snow Bengal," "we," "us," or "our"), the maker and operator of the BabyCare mobile application (the "Service"), respects your privacy and is committed to protecting your personal information. This Privacy Policy explains what information BabyCare collects, how we use it, and the choices you have.
This Privacy Policy is published in accordance with Article 30 of the Personal Information Protection Act of the Republic of Korea ("PIPA") and applies in conjunction with applicable data protection laws in your jurisdiction.
Information We Collect
Information You Provide
- Account information: Email address and password, or, when you sign in via Apple ID or Google, the identifier provided by those services.
- Baby information: Name or nickname, date of birth, gender (optional), height, and weight.
- Activity logs: Start and end times of feeding, sleep, bathing, diaper changes, play, and similar activities; amounts (e.g., feeding volume); and any notes you add.
- Device information: Push notification token, operating system version, and app version.
Information Collected Automatically
- Service usage records, access logs, IP address, and device identifiers (e.g., IDFV).
How We Use Your Information
We use the information we collect for the following purposes:
- Account and service operation: To create and manage your account, verify your identity, and prevent unauthorized use.
- Service delivery: To save and sync your baby's activity logs, generate statistics, trends, and growth-curve comparisons, support multi-caregiver sharing, and send push notifications.
- Service improvement: To analyze usage patterns, develop new features, and respond to errors and outages.
We do not sell your personal information, and we do not share your personal information for cross-context behavioral advertising.
How We Share Your Information
We share your personal information only in the following limited cases:
- Service providers (processors): We share information with vendors who help us operate the Service. See Section 4 for details.
- Caregivers you invite: When you invite another caregiver through the Multi-Caregiver Sharing feature, your name and email, and the baby information you choose to share, become visible to that caregiver. See Section 8.
- Legal requirements: When required by law, regulation, court order, or government authority, or to protect our legal rights, safety, or property, or that of our users.
- Business transfers: In connection with a merger, acquisition, or sale of assets, with appropriate notice to you.
Service Providers
We engage the following processors to operate the Service:
| Processor | Service | Information Processed |
|---|---|---|
| Google LLC (Google Cloud Platform) | Data storage and hosting | Account information, baby information, activity logs |
| Apple Inc. (Apple Push Notification Service) | Push notification delivery | Push tokens, push message content |
We require these processors by contract to (i) process your information only for the purposes we specify, (ii) implement appropriate technical and administrative safeguards, and (iii) not engage sub-processors without authorization.
International Data Transfers
Because Snow Bengal is based in the Republic of Korea and uses global service providers, your information may be transferred to and stored in countries other than your own.
| Recipient | Country | Method | Information Transferred | Retention Period |
|---|---|---|---|---|
| Google LLC | United States — data is currently stored in the Google Cloud Platform Seoul region (asia-northeast3); the region may change in the future based on operational needs | Network transmission during Service use | Account information, baby information, activity logs | Until account deletion |
| Apple Inc. | United States | Network transmission during push notification delivery | Push tokens, push message content | Deleted upon delivery |
By using the Service, you consent to these transfers. Where required by applicable law (e.g., for transfers from the EU/UK), we rely on appropriate safeguards such as standard contractual clauses.
Data Retention
We retain your information as follows:
| Category | Retention Period |
|---|---|
| Account information | Until account deletion |
| Baby information and activity logs | Until account deletion or until you delete the data |
| Fraud prevention records | 1 year after the relevant event |
We may retain certain information longer if required by law:
- E-Commerce Act (Korea): Contract/withdrawal records (5 years), consumer complaint/dispute records (3 years)
- Communications Privacy Act (Korea): Login records (3 months)
Your Rights and Choices
You have the right to:
- Access the personal information we hold about you
- Correct inaccurate information
- Delete your information
- Restrict or object to certain processing
- Withdraw consent where processing is based on consent
You can exercise most of these rights directly through the app's settings, or by contacting us using the information in Section 12. We will respond without undue delay.
For California Residents (CCPA / CPRA)
Under the California Consumer Privacy Act, as amended, you have the additional rights to:
- Know what categories of personal information we collect and the purposes for which they are used
- Request deletion of your personal information
- Request correction of inaccurate personal information
- Opt out of any "sale" or "sharing" of personal information (we do not sell or share personal information as defined under the CCPA)
- Non-discrimination for exercising your CCPA rights
To submit a request, contact us using the information in Section 12. We may need to verify your identity before responding.
For EU/UK Residents (GDPR / UK GDPR)
In addition to the rights listed above, you have the right to:
- Data portability — receive a copy of your information in a structured, machine-readable format
- Lodge a complaint with your local data protection authority
The legal bases on which we process your information are: performance of a contract (to provide the Service you requested), consent (where applicable), and our legitimate interests in operating and improving the Service.
Multi-Caregiver Sharing
BabyCare allows you to invite other caregivers (e.g., a partner, grandparent, or nanny) to share access to your baby's information. When you do this:
- Your name and email become visible to the invited caregiver.
- The baby information you have logged becomes accessible to the invited caregiver, and any data they log becomes accessible to you.
- You are responsible for obtaining each invited caregiver's consent before sending the invitation.
- Either party can revoke sharing at any time through the app's settings.
If you delete your account, baby information that you co-created with other caregivers may remain accessible to those caregivers, as they became co-users of the shared data upon accepting the invitation.
Children's Privacy
BabyCare is designed for use by parents and legal guardians to track information about their own children. We do not knowingly collect personal information directly from children under the age of 13 (or under the applicable age threshold in your jurisdiction — 14 in the Republic of Korea).
Information about a child entered into the Service is provided by you as the child's parent or legal guardian, and is treated as your information for purposes of consent and data subject rights.
If you become aware that a child has registered an account directly with us, please contact us at hanch@snowbengal.io and we will delete the account and any associated personal information promptly.
Data Security
We implement administrative, technical, and physical safeguards designed to protect your personal information, including:
- TLS encryption for data in transit
- Encryption of data at rest
- Access controls and authentication
- Internal management policies and regular reviews
No method of transmission or storage is completely secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee absolute security.
Changes to This Policy
We may update this Privacy Policy from time to time. When we make material changes, we will provide notice through the app or other appropriate means at least 7 days before the changes take effect (or 30 days in advance for changes that materially affect your rights).
Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact:
Privacy Officer
- Name: Hanch Han
- Title: CEO
- Email: hanch@snowbengal.io
- Company: Snow Bengal Inc.
You may also lodge a complaint with the relevant data protection authority:
- Korea: Personal Information Dispute Mediation Committee (www.kopico.go.kr) / KISA Privacy Protection Center, dial 118 (privacy.kisa.or.kr)
- EU/UK: Your local data protection authority
- California: California Attorney General (oag.ca.gov)
Effective May 20, 2026